Creating e-Newsletters
Creating e-Newsletters
Table of Contents
Overview of the SOP - This document is intended to be used as a template that can guide future SOP creation or for quick edit and use on new SOPs.
Resources {Heading 1}
Main Section 1 {Heading 1} - [This is a simplified set of instructions for the SOP. Helpful to reference when someone is already familiar with the details but just need a reminder.]
Overview
These are instructions for creating The National Jurist, preLaw, International Jurist, Golf Inc. and Crittenden e-Newsletters that get sent to e-newsletter subscribers on a weekly, bi-monthly and monthly basis, according to the e-Newsletter schedule.
Each newsletter includes 5 posts. The content to be included in each is noted below.
Main Section 2 {Heading 1} - [This is a more detailed set of instructions dedicated to the SOP. These directions should show and walk an employee through a process with little to no previous experience.]
Creating an e-newsletter
The editorial team is in charge of creating the e-newsletters by following the schedule and adding in the editorial, art and story links. The marketing team is in charge of adding the ads and scheduling distribution.
The editorial team should have the e-newsletter done at least 24-48 hours before the marketing team is planning to schedule the e-newsletter to go out. This gives the team time to add in the ads, etc.
Step 1: Go to https://login.mailchimp.com/?referrer=%2F
Username: circulation@cypressmagazines.com
Password: Crittenden123$
Step 2: In the left hand column, scroll down to Content | Email templates. Click on Email templates.
Step 3: You will then see all the latest e-newsletters distributed or in draft form. Search for the date of the last e-newsletter for the brand you’re working on distribution. For example, if you’re going to work on a new National Jurist Newsletter, you would click the drop down arrow next to Edit to see your options to Replicate the last National Jurist Newsletter. We always work from the previous newsletter draft for each brand.
Step 6: Once you Replicate, you’ll see the last newsletter sent to edit. First Rename the template in the top black bar with the new date for when it’s distributing.
Step 7: Then from the top of the newsletter, click each boxed section to begin editing with the new content. Once you finish editing, click the Save & Close button.
Photos and headlines get hyperlinked with the corresponding story.
Once all the stories, photos, links are added, click on Preview and Test at the top right. Click Enter Preview Mode from the dropdown. Click all the photos and headlines to be sure linking to correct stories. Once done, click the X in the top right. Click Save and Exit at the bottom right hand corner of the page.
Notify the marketing team that the e-newsletter editorial and links are ready to go. They will then work on adding the ads and scheduling to distribute.
Additional Instructions {Heading 1} - If there are other topics or processes pertinent to the SOP, include them here.
EX - Send an email from mailchimp using X Template
EX - In mailchimp, click [Here] then follow on screen instructions. Etc.
EX - Schedule email
Secondary step.
Other Details {Heading 1} - Include other reminders, fyi’s for the SOP
Import Dates
Description of the SOP along with created / updated dates and names of the creators for reference purposes. (nice to know who to reach out to if needed.)
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